HOW IMPROVING YOUR CUSTOMER EXPERIENCE CAN HELP YOUR BUSINESS
85% OF CONSUMERS ARE WILLING TO PAY MORE IF A GREAT EXPERIENCE COMES WITH THEIR PURCHASE
It's common knowledge in the business world that it's cheaper to retain customers than attract new ones, and that the cheapest way to attract new customers is through word of mouth. So how can you accomplish these things for your business? The answer is improving the experience you deliver. Word of mouth is based on stories, which are based on memories, which are grounded in the experience that you provide. It's not your logo, your advertising or even your product that accomplishes this. Dimensional Research found that 54% of consumers shared bad experiences with more than 5 people, and 33% shared good experiences with more than 5 people.